Seoul · SHOPPING TOURS

15 Shopping Tours in Seoul Worth the Money

43 tours  ·  from $29 a head

The better shopping tours fill up early. Below are the 15 worth booking ahead, what each includes and how they differ.

Seoul Street Food Market Tour - Guides make the food easier to understand
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Seoul Street Food Market Tour

1.Seoul Street Food Market Tour

★★★★★★★★★★5.0 · 1,226 reviews · from $73Our pick

Explore a famous Seoul food market, then visit local food spots with a guide such as Juno, Yoon, Tan, or Rocky. In about two hours, you’ll sample Korean dishes and alcoholic or non-alcoholic drinks, hear stories about food and culture, and learn Korean drinking games. Food and drinks are included, and groups are capped at 10.

“Food tours are always our favorite way to eat, see and learn about a city and this one did just that! Juno was an amazing guide. He was super personable, his English was clear and he had a way of making everyone feel comfortable and engaged. Would recommend!”

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Local Home Korean Cooking Class & Market Adventure in Seoul - What the Three and a Half Hours Get You
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Local Home Korean Cooking Class & Market Adventure in Seoul

2.Local Home Korean Cooking Class & Market Adventure in Seoul

★★★★★★★★★★5.0 · 1,024 reviews · from $91

Meet Sarah or Junghee near Mangwon Station for a market walk, street-food tastings, and a hands-on class in a local home. You’ll prepare four Korean dishes, which may include bibimbap or dakgalbi, then sit down to a Hanjeongsik meal with more than ten side dishes, dessert, and makgeolli.

“An excellent introduction to Korean cuisine. Junghee was an amazing instructor/ host. Met us promptly at the meeting time and took us through Mangwon Markets providing an overview of the markets various food options and local producRead more”

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Seoul: Night Market Food Tour with Local Guide - Get more than a list of dishes
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Seoul: Night Market Food Tour with Local Guide

3.Night Market Food Tour with Local Guide

★★★★★★★★★★4.9 · 943 reviews · 2 hours · from $73

Meet your English-speaking guide outside Exit 7 at Jongno 5-ga Station for a two-hour walk through Gwangjang Market. Sample up to 10 dishes and drinks, hear about food and market culture, meet vendors, and try Korean drinking games. Guides have included Juno, Jacob, Yoon, Tan, Kevin, and Roky, though your host may differ.

“excellent. good value for money and an entertaining guide. Thank you Jacob!”

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Downtown Seoul Guided Food & Market Tour with 8+ Local Tastings - Follow the snack trail to kimbap and sweets
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Downtown Seoul Guided Food & Market Tour with 8+ Local Tastings

4.Downtown Seoul Guided Food & Market Tour with 8+ Local Tastings

★★★★★★★★★★5.0 · 580 reviews · from $98

Spend about three hours sampling Korean dishes and drinks with a local guide, from mung bean pancakes and dumplings to kimbap, sweets, and tea. The small group is capped at 12, and the walk connects Seoul food stops with historic neighborhoods. It starts near Jongno and ends at a traditional teahouse in Insadong.

“We were first time visitors to Korea. Our guide shared the history and information about all of the traditional food we tried. It was fun and informative. It was quite an experience to walk through the market. There is a lot of food so don’t fill up at the first stop.”

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Seoul: Korean Cooking Class at a Local Home and Market Tour - Four Dishes in a Home Kitchen
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Seoul: Korean Cooking Class at a Local Home and Market Tour

5.Korean Cooking Class at a Local Home and Market Tour

★★★★★★★★★★5.0 · 348 reviews · from $98

Meet at Mangwon Station for a market walk, street-food samples, and ingredient shopping, then cook bibimbap, dakgalbi, seafood pancake, and doenjang stew in a local home. Your English- and Korean-speaking host also introduces Korean phrases, a Tal mask, and Hanjeongsik, a meal with more than 10 side dishes.

“It was a wonderful experience! Junghee is an absolute delight and led our group the cooking process beautifully! It was a major highlight of my trip to Seoul! I highly recommend it! :-)”

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Seoul Night Palace & Market Food Tour with Vehicle - Gwangjang Market: dinner with more than one bold bite
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Seoul Night Palace & Market Food Tour with Vehicle

6.Seoul Night Palace & Market Food Tour with Vehicle

★★★★★★★★★★5.0 · 275 reviews · from $79

Start at Hyehwa Station and walk to Changgyeonggung Palace for its royal history and evening views. Then ride between stops for Korean food at Gwangjang Market and a visit to Jogyesa Temple. English-speaking guides such as Ron, Mia, Janice, and Lia have led the tour. Dinner includes pancakes, rice wine, raw beef, and chopped live octopus.

“MUST do when you first come to Seoul! Enoch was the best tour guide and made my mother and I feel comfortable and welcomed. I learned so much about Korean history, food, and culture. The food tour at the market is like a hidden gem that I wouldn’t have found on my own. There is a decent amount of walking, so dress comfortably, but it’s needed after all the good food we ate!”

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Cook 3 Authentic Korean Dishes with Local Market Tour - A Personal Station, Not a Cooking Show
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Cook 3 Authentic Korean Dishes with Local Market Tour

7.Cook 3 Authentic Korean Dishes with Local Market Tour

★★★★★★★★★★5.0 · 231 reviews · from $79

Meet Jomin at Mangwon Station for a guided walk through Mangwon Market, where you’ll see and taste local foods and learn about ingredients used in class. Then cook three Korean dishes at your own station in a well-equipped studio, enjoy the meal, and take home a recipe book. Lunch and dinner classes are available.

“Great experience! Learn how to cook traditional Korean cooking. Jomin is very knowledgeable and accommodating to everyone’s dietary needs.”

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Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace - Jogyesa and the pause for lunch
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Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace

8.Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace

★★★★★★★★★★4.0 · 174 reviews · from $89

Spend about eight and a half hours exploring Seoul’s palaces, Jogyesa Temple and two traditional markets, with a guide, coach transport and lunch included. Expect palace history, time to browse Insadong and Namdaemun, and a 30-minute stop at a ginseng center. Guides vary; past tours have been led by Lizzy, AJ, Felicity, Daria, BK, Miel and Yujeong.

“We took this tour as our first day of our 6-day trip to get to know Seoul, and we are so happy with our tour guide BK! Everything was right on time. BK explained all the historic details of each place we visited. We feel like we know all about the Joseon dynasty in just a 6-hour time spent with BK! Lunch was included and it was very good! BK warned there would be lots of walking to explore temples and palaces, but it was the right amount for a 66-year old like me. Thank you, BK, for a great tour! I highly recommended BK as your tour guide! Catherine”

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Seoul: Nighttime Tour of Palace, Market, Naksan Park & More - Changgyeonggung Palace under evening lights
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Seoul: Nighttime Tour of Palace, Market, Naksan Park & More

9.Nighttime Tour of Palace, Market, Naksan Park & More

★★★★★★★★★★4.9 · 143 reviews · 5 hours · from $43Best value

Spend five hours seeing Seoul after dark, with an English-speaking guide, included admissions and round-trip transport. Explore Changgyeonggung Palace, browse Gwangjang Market, walk by Cheonggyecheon and take in the city from Naksan Park. Guides have included Lucy, Joseph, Moon Young, Kim and Gina. Choose a group meeting point or, with the private option, hotel pickup.

“We couldn't have asked for a better guide. Moon Young was fantastic and very easy-to-talk! She went above and beyond to let a friend of mine join the group although that person had booked for another day and joined us in mid tour. The tour was right on time but nothing felt rushed and we had about 40min at each location to walk around freely. The market is definitely a must! Overall highly recommend! 🇰🇷”

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Fortress Night Hike & Snack at a Local Market - Follow Inwangsan’s old fortress wall
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Fortress Night Hike & Snack at a Local Market

10.Fortress Night Hike & Snack at a Local Market

★★★★★★★★★★5.0 · 112 reviews · from $47

Join Koa and Sam for a four-hour Seoul evening that starts with local market snacks, then follows the ancient fortress wall up Inwangsan to a 240-meter viewpoint. The hike takes about 90 minutes. Finish at a traditional restaurant, where dinner is optional and costs about 10,000 to 15,000 KRW per person.

“excellent tour. magnificent hiking with great views of the city. Koa is very friendly. Snack in the local market and the dinner in the end were both very enjoying and tasty. highly recommended. very good Vegetarian options.”

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Korean Cooking Class with Grocery Shopping at Seoul Local Market - Three dishes, one home-style meal
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Korean Cooking Class with Grocery Shopping at Seoul Local Market

11.Korean Cooking Class with Grocery Shopping at Seoul Local Market

★★★★★★★★★★5.0 · 107 reviews · from $91

Join Korean host Sunghyun, who goes by Phoebe, for a three-hour visit to Mangwon Market and a hands-on class in bulgogi, gyeran-jjim, and kimbap. You’ll shop for ingredients, hear about Korean food traditions, and eat the meal you prepare in a cozy studio near Mangwon Station. Groups are limited to eight.

“The food we made was delicious and Phoebe was an amazing teacher and host. We loved chatting to her about Korean food/culture and exploring the market too. The studio is located in a convenient spot near Mangwon station and it was vRead more”

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Korean Kimchi Making Day Experience with a Local Market Tour - The take-home kimchi is a real bonus, with a packing catch
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Korean Kimchi Making Day Experience with a Local Market Tour

12.Korean Kimchi Making Day Experience with a Local Market Tour

★★★★★★★★★★5.0 · 99 reviews · from $89

Meet chef Jomin at Mangwon Station for a guided walk through Mangwon Market, where you’ll see kimchi ingredients and sample street food. Then make four types of kimchi in a cooking studio, enjoy them with boiled pork and fried tofu, and pack your kimchi to take home. Vegetarian and vegan options are available.

“This is a hands-on class to make 4 different types of kimchi. It includes a stroll through the market on the way walking from the subway station to the cooking studio - where you can see the variety of ingredients available to make your kimchi, as well as grab a quick bite of popular local snacks. After the class, you get to eat some of the kimchi you have just made, together with boiled pork and/or fried toufu served with makgeolli. Jo Min is a great host and instructor - you can to bring whatever you have just made back with you as she provides a large container to store…”

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Seoul Night Tour (Gwangjang Market, Royal Palace and Naksan Park) - Gwangjang Market: dinner is your choice
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Seoul Night Tour (Gwangjang Market, Royal Palace and Naksan Park)

13.Seoul Night Tour (Gwangjang Market, Royal Palace and Naksan Park)

★★★★★★★★★★5.0 · 92 reviews · from $45

Spend an evening visiting four Seoul landmarks by air-conditioned vehicle and on foot, with an English-speaking guide. Walk the lit paths of Changgyeonggung Palace and Naksan Park, sample Gwangjang Market on your own, and see Cheonggyecheon Stream at night. The 5.5-hour tour costs $45 per person; food and drinks are extra.

“Kim was AMAZING! She knew so much history and you could tell that she absolutely loved what she did! Couldn't recommend her more!”

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Seoul Night "Private Tour"(Korean BBQ, N-Tower, Seoul Fortress, Local Market) - Gwangjang Market, a taste of Seoul’s everyday trade
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Seoul Night “Private Tour”(Korean BBQ, N-Tower, Seoul Fortress, Local Market)

14.Seoul Night “Private Tour”(Korean BBQ, N-Tower, Seoul Fortress, Local Market)

★★★★★★★★★★4.5 · 86 reviews · from $148

Spend four to five hours seeing Seoul after sunset in a private vehicle with a local guide. The route can include N Seoul Tower, Gwangjang Market, Bugak Palgakjeong, Naksan Park, and Cheonggyecheon Stream, followed by a Korean meal. Guides such as Jimmy and Chance are praised for history, local tips, and flexibility. Tower cable car and elevator tickets cost extra.

“A great experience of seoul at night with special meal. Our guide was wonderful and made the night so memorable. Loved the canal area!”

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Customized Private Seoul tour: Palace, Market etc(Airport Option) - Markets, meals and a taste of everyday Seoul
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Customized Private Seoul tour: Palace, Market etc(Airport Option)

15.Customized Private Seoul tour: Palace, Market etc(Airport Option)

★★★★★★★★★★5.0 · 46 reviews · from $184

Choose Seoul sights or nearby destinations with a private English-speaking driving guide, then travel in an air-conditioned vehicle with hotel pickup and drop-off. Guides such as Jimmy, Benny and Alfonso have led palace, market and DMZ days, as well as airport layover tours. The nine-hour plan is yours to shape, but admission, tolls and parking may cost extra.

“Shane my tour guide was very friendly and customer service focused. I had a good experience with him”

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